The Pains of Being Pure at Heart's second album is no sophomore slump. Belong takes the band's propulsive shoegaze pop from their pleasurable debut and adds a lush layer of early 90's guitar crunch. The hooks are everywhere and the results are accessible, enjoyable, and downright dependable.
Check out the video for the delightful ditty "Heart in Your Heartbreak." The Brooklyn band fools around as guitar store archetypes and manages to bring a smile to your face despite stern opposition. The moral? Don't be the heart in someone's heartbreak. Or the miss in their mistake. Just plug it in, play, and make them happy.
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